Food and tinplate packaging products design

March 22, 2012 | tags | views
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        With the continuous improvement of people's consumption level, food packaging requirements are also increasing. Variety of food packaging materials, metals, wood, plastic, paper, bamboo material. In metal packaging, again tinplate packaging based. Tinplate printing technology and processing technology continues to improve and perfect, the tinplate packaging more widely. Market share rapidly increased year by year development trend, and continuous development of tinplate packaging as packaging manufacturers and packaging design of the primary task of the workers.

Development of new industries for food characteristics

A lot of the food industry has not been adopted due to the mindset and habits, tin packaging. This is the product development of the vacuum, has much room for development. The development of new packaging industry, the easiest to play the role of market-leading, market-leading ". Development of new industries, the first to break the ideological imprisonment, a careful analysis of the product performance and market positioning, and figure out why did not you use tin packaging, according to the manufacturing of tinplate packaging, printed and coated process is characterized by specific product design and development. Prior to 1997, the domestic liquor packaging is generally cartons, no tin box, a small amount of tin foreign wine, but the shape of a single, simple structure. Careful analysis of liquor sales, market information and packaging defects, tray security of poor performance, strength, anti-collision performance, waterproof and moisture-proof performance is poor, on the other hand, packaging products are long-term use of a single raw material. Consumers have a certain "visual fatigue". At the same time, a large number of wineries in order to improve product quality, to attract the attention of consumers. Constant innovation, more and more high-end use of imported cardboard. For security, tried a variety of methods, but the results are not satisfactory. All of these lead to wine packaging costs are getting higher and higher. As the "novelty" there is no qualitative improvement. Packaging costs increased, and did not play the role to promote sales. An urgent need for new packaging of the wine of the non-paper materials development and market tinplate packaging is just able to overcome these shortcomings, and print beautiful, easy machining, the price of mid-low features, but if the imitation of foreign wine tin packaging, there are many inadequacies stand out, such as when tanks slip cover cans with can not prevent the bottle to slide out easily lead to the breakage rate increases; no security features, and so on. After analysis of these characteristics, the company proposed to combine the characteristics of ordinary tin and three tank openings to achieve the idea of ​​multi-function box, and customers design and development of the liquor of the first generation of EC security tin as the liquor packaging, product launch, in one fell swoop to succeed, when the sales of tens of millions of dollars, this is a liquor in the history of China security tin, which led to a revolution in the liquor packaging, and now most of the liquor The plant has adopted the tin packaging. Later, I developed a series liquor iron packaging company another competitive products. Another example is the local specialty of Zhejiang - ham, many years since the tray or bare development in recent years the use of blister packaging and plastic carton packaging, packaging grades not to mention up the ham weight, packaging requirements of strength rigidity, ham, a large part of the positioning of sales as a gift, the development of high-end gift ham pot metal is the urgent demands of the market. I immediately developed a ham metal window gift box, by the favor of the ham market, a number of ham manufacturers rapid adoption of the packaging and put into the market. This is a national initiative, received good value for money.

2, to expand the scope of application of existing products

For a company. Investment in equipment generally can not indefinitely increase the use of existing processing technology and equipment, or just change the part of the raw materials and processing technology to expand the existing product range of applications, is a small investment, fast effective road to developing new products. Welded three cans have been used only for rice pudding, fruit and vegetable drinks, slightly acidic beverage product packaging. The shape is also limited to a necking, necking, etc. Several pot. The first device slightly modified, or purchase a small amount of equipment, from the height of the tank diameter to the number of necking, a big change, the expansion of many kinds of pot, and successfully applied to the seeds, cigarettes, candy and other food packaging. To study and improve the internal coating and weld to make up the coating of raw materials, processing technology, the rapid expansion of the scope of application of the three cans, has been widely used chicken bouillon powder, chili sauce, tempeh, canned fish, condensed milk, strong various sectors of the acidic beverages, oils, etc., give full play to the potential of existing equipment, greatly improving the products in the market adaptability.

Combination of packaging products and advertising products. Is a large space for the development of packaging products. Previously, the main role of packaging products packaging, which is right and proper role of packaging products, advertising is at best supportive. "Lang" the development of the advertising barrel change this mindset. Advertising bucket can be used for packing jelly, candy, dried fruit class food, but also can be used as supermarkets, shopping centers scattered to buy the support shelf, as manufacturers of products poster. Also convenient for businesses. The same packaging material set "packaging, advertising, shelf space" three functions in one, can be described as a classic of the development of the application range of packaging products.

3, transplantation of tin packaging Innovation Act

A variety of packaging materials, each material has its own characteristics and traditions, and the packaging industry and the vast majority of packaging manufacturers are carrying out innovation. Absorb all home director as product design and development of metal packaging, combined with metal printing and improved processing characteristics, and the development of tin structure modeling is a practical method. The previous two materials of iron and paper box forming process, the program is completely different. The exterior styling is significantly different, consumers can be distinguished from the printed pattern and shape of the box which is tin, which is a tray. If the tin shape with rounded transition, while the tray is generally folded at right angles. Cartons, wooden and even the shape of the ceramic packaging material combined with metal printing features along with integration into the development and design of the metal packaging, metal packaging products will open up another vast. As shown in Figure 1, the bottom of the tank and cans with a tin cans forming the folding process, so the four corners of the cans for the right angle. Guankou within the volume of cans. The four corners of the lid also at right angles to the lid Guankou folded and pressed, so that integration of appearance and processing characteristics of the carton, tank shape is like a box, change the traditional image of the tin, to refreshing feeling. Another example is shown in Figure 2 hexagonal deep covers fit tank. The corner of the cans very small arc transition. Obtuse angle close to the standard, out of the bottom of the tank connected with the cans roll forming. After the lid is also divided into two parts, to cover the molding process of the body and cans, cover the top of the outer edge of the red concave, red concave depth within the cover body curling the same height, cover the body and cover the top of the volume received, cover top and cover the body of the upper edge of the flush, cover the top surface smooth, cans and cover the body of the same height, strong integrity of the tank lid is closed. Tin fusion appearance characteristics of the plastic cake box, together with the elegant color pattern, giving a feeling of Yong Rong Huagui.

The transplant Design of tin packaging, including not only the pattern transfer (such as wood, ceramic pattern, etc.) and shape of the transplant, but also the material of the real transplant. Such as has appeared on the market hinged plastic cover tea, coffee cans, tanks, and tank bottom, tinplate production, use of the tinplate printing beautiful, good hardness of the tank, the coating and the iron itself is non-toxic, no odor, etc. characteristics, rubber lined plastic cap ring, and cans connected by hinges, both a sealing function, and can open many times, re-use. The pot so that the advantages of tinplate and plastic has been the perfect combination. I have developed a metal tanks pull with a stiff paper cover. Reduce the pull cover the cost of transplantation is also a good product.

4, tin packaging, profiling innovative method

Innovative packaging shapes, can play a role call youthful vitality of hair products market, to attract the attention of consumers, thereby promoting the sales of the product. Profiling method to shape innovation. First step, according to the market positioning of product sales to determine the general characteristics of the consumer groups, entertainment, leisure, hobbies, personality and other aspects to mimic the shape of the object. To mimic the shape of simplification and concentration, not only to "shape". And "likeness", and then combine the processing characteristics of tinplate, the characteristics of the designs, the shape of the characteristics of the contents of the structure of innovation, taking also into account the ease of use, security. Do model, contents, consumer psychology coordination. Select a mock object, you should also note that in line with consumer trends, should not imitate others has been to imitate the form. Should be relaxed to mimic vision. Can mimic the shape of the lot, a lot of cute little animals such as the familiar, everyday items have been accepted already visualize the shape. Has appeared on the market today: the red panda, small dolls, cars, television sets, shoes, mail, heart-shaped, star-shaped, egg-shaped, drum, suitcase-shaped, school bags shaped, book-shaped, basket-shaped and so on. Profiling the product packaging. Its market position in general for children, young people and other consumer groups. Profiling innovative new products, easy to be accepted by the market. ?

Tin packaging features innovative design

The function of packaging is the first to adapt to meet the product requirements in the process of product transportation, storage, sale, use, recycling and other packaged products. This is the first function of the packaging that "basic functions"; have a show, on the one hand, to show the function of the basic information of the contents. The other hand, have their own personality and style to attract consumers, causing consumers to pay attention to the function, called "temptation functions, packaging is the best re-use. Usually referred to the packaging of the "secondary use", from packaging to stimulate the consumer to buy to promote the sale of products of functions, called "help function"; there are other convenient features, security features and other features . During packaging design. Give full play to the function of packaging, packaging design trends. Shown in Figure 3 push food cans, cans, shaped as a rectangle. The rushed concave bottom of the tank relative to the outer surface of the outer edge of the same height as the depth and crimping of red concave, the bottom of the tank and the tank body volume then the bottom of the tank, external flat, outer volume of cans of Guankou. The lid of the structure is more complex, the volume inside the lid edge, fold compaction, removal of the cover end cover behind the arc transition and the cover body parts, to cover up punching a few anchor points, the lid is closed after the realization of the hand to push type functions. The structure is simple, innovative and suitable for children's food packaging, children's eating the stuff inside, the packaging can be used as stationery, to meet the children and parents of children with purchase of psychology. Another example is shown in Figure 4 cars chocolate pot, the overall shape of the streamlined car, the tank body and lid are made of stamping cans necking after involution. Lid for roof shape, windows, wheel patterns, the volume inside the lid edge. Cans and lid hinge connection. Hinges recessed cans, the lid hinges out, connect two black tire cover together, the appearance of flat like a car-shaped. The same tank size and general stationery. In this way, eating chocolate, the packaging can be used for child toy can be for children's stationery, in line with the purchase of psychology of the two 10-year-old children and their parents.

Security packaging of the liquor tank series. Is a successful example of the functions innovative method to develop new packaging. Security functions at the same time. Constantly develop new structures, new shape, a combination of new features and functionality of the packaging and constant innovation, a liquor tin packaging series. Shown in Figure 5 tanks, cans, tank bottom, inside cover and the cover composition. Cover open about a 50mm hole in the middle of the volume within the holes edge, cover the edge of the outer volume. Inside the cover for the stamping. The outer cover the hole location red convex cover together, cover the convex bit and cover the top surface is flush. And the bottom of the tank, the inner cover forming the seaming of cans. Two lines engraved in the appropriate location of the cans, pressure ribs in the bottom of the groove under the reticle to the ribs in a distance equal to two cover the inner depth. After opening the cans were cut off and security features. Cans off, connected to the bottom cover part of the outer cover composition has a new product, ashtray, alcohol and tobacco is the best partner, the tanks were packed


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